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Aneela Hoey

Aneela Hoey

Aneela studied printed textile design at Winchester School of Art and went on to work at design studios in both London and New York. She began designing fabric for Moda in 2010 when her daughters were young and found their playful nature often influenced her early work.

When designing, Aneela usually starts out with hand drawn sketches and artwork before recreating these in either Illustrator or Photoshop. She loved designing digitally so that she can play around with colour, form and layout to create something interesting. 

Aneela is currently obsessed with writing patters for sewing organizers that can be sewn up and used to hold tools and supplies for stitching projects. Her most popular designs include Zip Up Tray Pouch, Kit Supply Tote and Booklet Pouch. She finds that pattern writing gives her a chance to problem solve and work out the best way she can create something with the least amount of hassle. Her goal is to create designs that are both inventive and functional. 

Aneela lives in the UK and drinks far too much tea.

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